Instagram Augmented reality filters are effects designed to be superimposed on real-life images. AR filters work with your camera, adding a layer or imagery in the foreground or background of your image.
AR filters have emerged as the leading technology for brand marketing, portraying proven results in raising brand value. Creating your first Instagram AR filters will mean learning a few new ideas and terminology, but nothing you can’t grasp.
- Download Spark AR Studio.
- Get familiar
- Start your first project
- Test and publish
- Continue learning!
Augmented reality filters superimpose graphics and virtual effects onto a live video. They can give you puppy ears, draw rainbows on your forehead, give you sunglasses, add balloons or hearts in the background.
Your custom filter can incorporate interactive elements that allow the user to engage with your business in some way. A branded custom filter could incorporate your logo and/or brand name as well. Using AR technology to create a custom Instagram filter is fun and novel.
To create a real brand impact you need to follow the different steps:
- What’s the objective?
- Who is the audience?
- What’s the tone?
- What’s the call to action?
- What’s the promotion strategy?
Brands can now create their own AR filter and share it on their Instagram Stories and Highlights. Knowing how to maximally use these cool filters to attract and convert your target audience can be a turning point in your online campaign efforts.